The images hotels choose to display in their OTA booking paths have significant impact on CTRs, a recent study by Intent Media has found.
In previous tests, Intent Media claims Courtyard Kauai in Hawaii, for example, increased its click-through rates more than 60% on Orbitz by using the photo labeled Test 2 in the image below.
Intent Media’s latest photo optimization study is more comprehensive, involving dozens of hotel listings on Orbitz.
Read full story at: http://www.tnooz.com/2012/08/16/news/how-image-selection-affects-click-through-rates-on-ota-hotel-listings/
