Home > Home > How image selection affects click-through rates on OTA hotel listings

How image selection affects click-through rates on OTA hotel listings

08/21/2012| 4:10:29 PM| 中文

The images hotels choose to display in their OTA booking paths have significant impact on CTRs, a recent study by Intent Media has found.

The images hotels choose to display in their OTA booking paths have significant impact on CTRs, a recent study by Intent Media has found.

In previous tests, Intent Media claims Courtyard Kauai in Hawaii, for example, increased its click-through rates more than 60% on Orbitz by using the photo labeled Test 2 in the image below.

Intent Media’s latest photo optimization study is more comprehensive, involving dozens of hotel listings on Orbitz.

Read full story at: http://www.tnooz.com/2012/08/16/news/how-image-selection-affects-click-through-rates-on-ota-hotel-listings/

TAGS: OTA | Orbitz | website optimization
©2016 广州力矩资讯科技有限公司 粤ICP备06070077号-2
Tell us more about yourself!