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Does Expedia show the way to a brilliant search Page Type strategy?

08/20/2012| 9:57:43 AM| 中文

Expedia is putting its guide content on the city hub pages, and getting links for travel guide related keywords that are partial match anchors for its main keywords.

NB: This is a guest article by John Doherty, an SEO consultant at Distilled. 

Every now and then I come across a strategy that is absolutely brilliant and need to share it with the world. I recently found strategy like this from Expedia, while doing competitor research for a client. 

At Distilled, we talk about page types a lot, which basically means your site’s taxonomy. These are all examples of page types:

Read full story at: http://www.tnooz.com/2012/08/16/how-to/does-expedia-show-the-way-to-a-brilliant-search-page-type-strategy/

TAGS: Expedia | SEO
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