Does Expedia show the way to a brilliant search Page Type strategy?
Expedia is putting its guide content on the city hub pages, and getting links for travel guide related keywords that are partial match anchors for its main keywords.
NB: This is a guest article by John Doherty, an SEO consultant at Distilled.
Every now and then I come across a strategy that is absolutely brilliant and need to share it with the world. I recently found strategy like this from Expedia, while doing competitor research for a client.
At Distilled, we talk about page types a lot, which basically means your site’s taxonomy. These are all examples of page types: