Mind the gap: the mobile traveler leads the way, but who will follow?
eMarketer’s latest report shows that 78.8% of American travelers use smartphone and/or tablet regularly on vacation, revealing opportunities for travel brands to provide value at various points throughout their journey.
Understanding the evolving mobile travel landscape is a journey that involves both figuring out how to make money and staying current with connected consumers using the latest technologies before, during and after travel.
Digital marketing intelligence company eMarketer’s latest report, “The Mobile Traveler: How Smartphones Are Changing the Customer Journey,” is a not-so-subtle reminder of the voracious appetite that travelers are showing for their mobile devices – and the gap between consumer behavior and travel marketing spend.
The report is overflowing with statistics that should make any forward-looking marketer in the travel space salivate.