The long and convoluted road to a mobile travel strategy [Part 1 of 2]
A mobile travel strategy lies in the approach, and the approach depends on what circumstances companies are in. And the road to mobile has many lanes.
NB: This is guest article by Carl Kim (head of product development) and Mark Wallis (head of mobile technology) from My Destination.
Mobile is hot. Not the kind of incidences involving smoking iPhones, but as indicated by the almost daily write ups about the hike of travel related activities on mobile, how tablets are changing shopping behaviour, and the obligatory infographic.
Such findings are all very good but we’re already bought into its importance – the Internet has long reshaped the travel industry and now the second wave is coming in the form of mobile.