Technology is NOT the barrier to accessing airline ancillary products
A significant aspect of customer's frustration could be resolved if the airlines would provide consumers with the opportunity to see, compare and buy air travel on a total, all-in price basis.
NB: This is a guest article by Joseph Rubin, president of the Interactive Travel Services Association.
There has been a recent uptick in talk around increased costs associated with flying, and about the frustration consumers often face when dealing with airline ancillary fees like baggage and seat reservation fees.
While airline ticket prices have generally increased more slowly than inflation, ancillary fee revenue increased 66% from 2009 to 2011 to more than $22 billion.