Navigating the rising mobile travel tide – Five pointers for the next 12 months
Five central themes for mobile travel include martphones are here to stay, mcommerce is ramping up and the merging of social, local and mobile etc.
NB: This is a guest article by Marco Saio, director of global research and projects at EyeforTravel.
Putting in place a mobile strategy is no longer a nice-to-have, it is the essential weapon in a fast-paced and competitive sector.
One thing is certain: no matter what any of the last few remaining doubters have to say, the mobile channel is here to stay.