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Navigating the rising mobile travel tide – Five pointers for the next 12 months

07/31/2012| 10:04:03 AM| 中文

Five central themes for mobile travel include martphones are here to stay, mcommerce is ramping up and the merging of social, local and mobile etc.

NB: This is a guest article by Marco Saio, director of global research and projects at EyeforTravel.

Putting in place a mobile strategy is no longer a nice-to-have, it is the essential weapon in a fast-paced and competitive sector.

One thing is certain: no matter what any of the last few remaining doubters have to say, the mobile channel is here to stay.

Read full story at: http://www.tnooz.com/2012/07/27/how-to/navigating-the-rising-mobile-travel-tide-five-pointers-for-the-next-12-months/

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