NB: This is a guest article by Marco Saio, director of global research and projects at EyeforTravel.
Putting in place a mobile strategy is no longer a nice-to-have, it is the essential weapon in a fast-paced and competitive sector.
One thing is certain: no matter what any of the last few remaining doubters have to say, the mobile channel is here to stay.
Read full story at: http://www.tnooz.com/2012/07/27/how-to/navigating-the-rising-mobile-travel-tide-five-pointers-for-the-next-12-months/
