NB: This is a guest article by Dorian Harris, founder of hotel booking site Skoosh.
It looks like the hotel industry’s trusty steed, rate parity, is lumbering towards the knackers yard, trash heap, call it what you like…
Hotel revenue managers and even industry consultants, both at one time stalwarts of the practice, are all seeing that rate parity is nigh on impossible to manage and often just plainly too restrictive.