What happens if the hotel industry finally says RIP to rate parity?
Hoteliers will need to be far more inventive in their attempts to capture direct customers and OTAs will have to look for new ways to appeal to customers beyond price guarantees.
NB: This is a guest article by Dorian Harris, founder of hotel booking site Skoosh.
It looks like the hotel industry’s trusty steed, rate parity, is lumbering towards the knackers yard, trash heap, call it what you like…
Hotel revenue managers and even industry consultants, both at one time stalwarts of the practice, are all seeing that rate parity is nigh on impossible to manage and often just plainly too restrictive.
Read full story at: http://www.tnooz.com/2012/07/24/news/what-happens-if-the-hotel-industry-finally-says-rip-to-rate-parity/?utm_source=Tnooz+Mailing+List&utm_medium=email&utm_campaign=97b160de5d-RSS_EMAIL_CAMPAIGN