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Busting five myths about mobile applications for hotels

07/26/2012| 9:26:29 AM| 中文

When hotels are making decisions about their mobile marketing strategy, they need to take into accounts some of the realities of mobile apps including apps are not expensive and apps can be built for cross-platform etc.

NB: This is a guest article by Brian Fitzgerald, vice president of digital strategy at O’Rourke Hospitality.

Over the last few months I have been very disappointed by hearing several hotel Internet marketing companies dismissing mobile applications as part of a hotel’s mobile marketing strategy.
Frankly, I feel as though these companies are downplaying mobile apps because they don’t have an app solution. They seem to be trying to fit every hotel into the solution set they have available to sell.
Read full story at: http://www.tnooz.com/2012/07/24/mobile/busting-five-myths-about-mobile-applications-for-hotels/
TAGS: mobile app | APP
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