Offline agencies: we can’t live without them, airlines say
The fact both airlines and GDSs are trying to reach out to offline agencies with new, interesting solutions exemplifies the significance of their responsibility. The role of offline agencies will continue to exist as long as they can provide services that add value for the traveller.
For years, network airlines have relied on travel agencies to sell tickets to passengers and the trend continues. Even low-cost carriers have been focusing on strengthening their offline agency distribution partnerships in order to capture a bigger share of the managed corporate travel market. EyeforTravel’s Ritesh Gupta finds out where offline agencies are placed today in airline distribution.