Travel app experience ahead of online equivalent says website study
The eDigital Research study shows mobile apps often do better than the more established online presence for some travel companies.
The latest findings from the eTravel Benchmark report shed some light on how mobile applications are faring against the online presence of travel brands.
The eDigital Research study (registration required), the first time the company has carried out parallel travel apps benchmarking alongside websites, shows mobile apps often do better than the more established online presence for some travel companies.
Premier Inn took the top overall spot for its mobile application with a score of 87.3% and the service scored highly for variety of choice of products, range of information and variety of pricing of products.