For a device which pretty much didn’t exist in the minds of consumers until a few years ago, tablets (led by the iPad) are now fundamentally altering browsing and buying patterns.
A recent report from eMarketer says tablets are extending US consumer shopping hours “well into the night and generating incremental sales as a result”, even more so than mobile devices and laptops.
But the good news is not being matched by accommodating retailers, the report says, with most “failing to meet their expectations”.
Read full story at: http://www.tnooz.com/2012/07/20/mobile/ipad-and-other-tablets-starting-to-challenge-old-web-shopping-behaviour/
