All hotels have the generic romance package and Stay For Breakfast special, but are your hotel's specials and offers elevating your property and setting yourself apart from the rest? Not only can hoteliers use specials and packages to capture the local flavor and personality of the market, but they can also use offers to target the hotel’s specific goals, strengths, weaknesses and needs.
Know Your Traveler
Does your hotel naturally attract business travelers, leisure travelers, or a pretty even balance of both? Do you tend to have families or more couples looking to get away? Knowing your traveler profile will help define weak spots, allowing you to better craft your offers.
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