NB: This is a guest article by Arthur Moan, managing director of UserZoom UK.
If the creation of brand loyalty is the sine qua non of all marketing, then the way that companies define both themselves and those who purchase their products is no less of a priority.
Awareness is all.
Read full story at: http://www.tnooz.com/2012/07/17/how-to/go-to-the-travel-consumer-do-not-expect-them-to-come-to-you/
