Go to the travel consumer, do not expect them to come to you
Any serious contender in the market place should conceive of the customer experience in the most holistic manner possible. That requires a harnessing of the substantial power of Twitter, Facebook or any other form of social networking.
NB: This is a guest article by Arthur Moan, managing director of UserZoom UK.
If the creation of brand loyalty is the sine qua non of all marketing, then the way that companies define both themselves and those who purchase their products is no less of a priority.
Awareness is all.