How travel companies boost revenue with newsletters [Part 2 of 2]
Travel websites should write a “Welcome” email, deliver your opt-ins promise, send a series of emails which continue to add value and build a trusting audience.
NB: This is a guest article by Adam Costa, co-founder of Trekity and Travel Blogger Academy.
In the first part of the series we looked travel brand newsletters from the perspective sign-ups, opt-ins and thank you pages.
Now we are going to look at the final four items on the check-list to produce successful newsletters: