Airlines with the most followers on Twitter and why it matters
A new report published by BirdSong shows that JetBlue takes top spot with 1.67 million followers. In second spot was Southwest Airlines with 1.36 million followers.
NB: This is a guest article by Jamie Riddell, creator of social media insight company Birdsong.
Twitter is now a key channel for airlines to communicate with their customers.
As a business metric, the number of Twitter followers still matters as it is a base from which to build engagement, promotions and all the key elements that add value to the airline and the followers.