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Airlines with the most followers on Twitter and why it matters

07/17/2012| 9:49:40 AM| 中文

A new report published by BirdSong shows that JetBlue takes top spot with 1.67 million followers. In second spot was Southwest Airlines with 1.36 million followers.

NB: This is a guest article by Jamie Riddell, creator of social media insight company Birdsong.

Twitter is now a key channel for airlines to communicate with their customers.

As a business metric, the number of Twitter followers still matters as it is a base from which to build engagement, promotions and all the key elements that add value to the airline and the followers.

Read full story at: http://www.tnooz.com/2012/07/13/news/airlines-with-the-most-followers-on-twitter-and-why-it-matters/

TAGS: Twitter | social media
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