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How to use review analytics to drive direct hotel bookings

07/17/2012| 9:50:56 AM| 中文

ReviewPro shares three strategies on how hotel marketers can leverage the social web to increase direct bookings by using online customer review analytics and trend reports.

In this article, ReviewPro shares three strategies on how hotel marketers can leverage the social web to increase direct bookings by using online customer review analytics and trend reports.

by Josiah Mackenzie, ReviewPro

One of the most revolutionary trends happening in hotel technology right now is the use of social media data and customer review analytics in optimizing distribution and maximizing revenue growth.

Read full story at: http://hotelmarketing.com/index.php/content/article/how_to_use_review_analytics_to_drive_direct_hotel_bookings

TAGS: user review | hotel distribution | revenue management
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