The economics of peer-to-peer travel marketplaces and collaborative consumption [Part 2 of 2]
Peer-to-peer marketplaces and collaborative consumption are powerful forces if the economics and accompanying factors work out.
NB: This is a guest article by Tao Tao, co-founder and vice president of product at GetYourGuide.
In part one I talked about the basic economics that make collaborative consumption and peer-to-peer marketplaces so powerful.
Now, I will look more deeply into supply and demand, and the key enablers for such business models.