NB: This is a guest article by Tao Tao, co-founder and vice president of product at GetYourGuide.
Peer-to-peer marketplaces are popular at the moment. Having attained web fame in second-hand marketplaces (eBay), they have now become popular business models from accommodation (Airbnb) to tours and activities.
In two articles, I’d like to briefly summarize the economics of peer-to-peer marketplaces and collaborative consumption, identify its key drivers and enablers, and suggest how and if businesses should leverage the power of peer-to-peer marketplaces.
Read full story at: http://www.tnooz.com/2012/07/06/how-to/the-economics-of-peer-to-peer-travel-marketplaces-and-collaborative-consumption-part-1-of-2/