The economics of peer-to-peer travel marketplaces and collaborative consumption [Part 1 of 2]
Collaborative consumption is powerful because it lets people consume goods that they could not afford to consume. Peer-to-peer marketplaces are powerful because of the dis-intermediating effect that marketplaces have by cutting out layers of middle-men.
NB: This is a guest article by Tao Tao, co-founder and vice president of product at GetYourGuide.
Peer-to-peer marketplaces are popular at the moment. Having attained web fame in second-hand marketplaces (eBay), they have now become popular business models from accommodation (Airbnb) to tours and activities.
In two articles, I’d like to briefly summarize the economics of peer-to-peer marketplaces and collaborative consumption, identify its key drivers and enablers, and suggest how and if businesses should leverage the power of peer-to-peer marketplaces.