Home > Home > The economics of peer-to-peer travel marketplaces and collaborative consumption [Part 1 of 2]

The economics of peer-to-peer travel marketplaces and collaborative consumption [Part 1 of 2]

07/13/2012| 9:58:05 AM| 中文

Collaborative consumption is powerful because it lets people consume goods that they could not afford to consume. Peer-to-peer marketplaces are powerful because of the dis-intermediating effect that marketplaces have by cutting out layers of middle-men.

NB: This is a guest article by Tao Tao, co-founder and vice president of product at GetYourGuide.

Peer-to-peer marketplaces are popular at the moment. Having attained web fame in second-hand marketplaces (eBay), they have now become popular business models from accommodation (Airbnb) to tours and activities.

In two articles, I’d like to briefly summarize the economics of peer-to-peer marketplaces and collaborative consumption, identify its key drivers and enablers, and suggest how and if businesses should leverage the power of peer-to-peer marketplaces.

Read full story at: http://www.tnooz.com/2012/07/06/how-to/the-economics-of-peer-to-peer-travel-marketplaces-and-collaborative-consumption-part-1-of-2/

TAGS: P2P | collaborative consumption | Airbnb
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