How travel companies boost revenue with newsletters [Part 1 of 2]
Travel companies should create a compelling reason to sign up, design an opt-in form and place it prominently on the site and create a thank you page which provides further value.
NB: This is a guest article by Adam Costa, co-founder of Trekity and Travel Blogger Academy.
Recently, I conducted an experiment. I signed up for nearly a dozen travel newsletters to see how their newsletters worked and I’d like to share with you my findings.
Let’s get started. The purpose of a newsletter is to build deeper relationships with your audience. Contrary to what many believe, a newsletter’s first aim is not to increase revenue, but to build trust with your audience.