NB: This is a guest article by Adam Costa, co-founder of Trekity and Travel Blogger Academy.
Recently, I conducted an experiment. I signed up for nearly a dozen travel newsletters to see how their newsletters worked and I’d like to share with you my findings.
Let’s get started. The purpose of a newsletter is to build deeper relationships with your audience. Contrary to what many believe, a newsletter’s first aim is not to increase revenue, but to build trust with your audience.
Read full story at: http://www.tnooz.com/2012/07/10/how-to/how-travel-companies-boost-revenue-with-newsletters-part-1-of-2/
