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How travel companies boost revenue with newsletters [Part 1 of 2]

07/12/2012| 9:35:39 AM| 中文

Travel companies should create a compelling reason to sign up, design an opt-in form and place it prominently on the site and create a thank you page which provides further value.

NB: This is a guest article by Adam Costa, co-founder of Trekity and Travel Blogger Academy.

Recently, I conducted an experiment. I signed up for nearly a dozen travel newsletters to see how their newsletters worked and I’d like to share with you my findings.

Let’s get started. The purpose of a newsletter is to build deeper relationships with your audience. Contrary to what many believe, a newsletter’s first aim is not to increase revenue, but to build trust with your audience.

Read full story at: http://www.tnooz.com/2012/07/10/how-to/how-travel-companies-boost-revenue-with-newsletters-part-1-of-2/

 

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