Bookings via mobile apps soar
New research suggests that U.S. travel bookings through smartphones may have doubled in the past year.
New research suggests that U.S. travel bookings through smartphones may have doubled in the past year, as more travelers buy the devices and more suppliers and travel intermediaries produce a broader range of travel apps.
Almost 40% of the nearly 2,400 smartphone users surveyed by Atmosphere Research Group said they intended to use their mobile device to book a hotel stay, while 27% indicated a willingness to use their iPhones to reserve hotel rooms, book car rentals and buy airplane tickets.
“More than a third of online travelers are interested in actually sealing the deal [through mobile devices],” said Jeffrey Breen, president and co-founder of Atmosphere Research Group. “Those numbers are only going to increase.”