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TripAdvisor goes down under with media partnership

07/02/2012| 3:51:42 PM| 中文

TripAdvisor and Tourism Australia have partnered in a media campaign designed to put the destination front of mind for people making a decision about where to go.

TripAdvisor and Tourism Australia have partnered in a media campaign designed to put the destination front of mind for people making a decision about where to go.

The year-long deal signals two firsts for TripAdvisor – it’s the first time it has integrated a partner into its editorial navigation as well as created an itinerary planning tool for a tourist board.

The Trip Planner pulls content together for users based on selected criteria to create a bespoke itinerary which they can then share with friends and family across social network sites.

Read full story at: http://www.tnooz.com/2012/06/28/news/tripadvisor-goes-down-under-with-media-partnership/

TAGS: TripAdvisor | Tourism Australia
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