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Apple Passbook and its potential impact on the travel industry

06/21/2012| 9:48:07 AM| 中文

Making boarding passes easy to use on iPhones so Apple can offer a great user experience, is likely the most it will get from our industry from this development.

NB: This is a guest article by Garry Kelly, lead engineer at SITA Lab.

Last week, Apple announced Passbook, a new default app coming to iOS 6 for iPhone later this year which stands to get a lot of attention in our industry.

This is in part because it is Apple, in part because of the pending iTravel patent, but also because Apple is taking a lot of the pain out of how people access electronic boarding passes, cards and coupons.

Read full story at: http://www.tnooz.com/2012/06/19/news/apple-passbook-and-its-potential-impact-on-the-travel-industry/

TAGS: Apple | Passbook | iTravel | iWallet | mobile app
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