Apple Passbook and its potential impact on the travel industry
Making boarding passes easy to use on iPhones so Apple can offer a great user experience, is likely the most it will get from our industry from this development.
NB: This is a guest article by Garry Kelly, lead engineer at SITA Lab.
Last week, Apple announced Passbook, a new default app coming to iOS 6 for iPhone later this year which stands to get a lot of attention in our industry.
This is in part because it is Apple, in part because of the pending iTravel patent, but also because Apple is taking a lot of the pain out of how people access electronic boarding passes, cards and coupons.