Mobile and social marketing for hotels: more similar than you thought?
Mobile and social technologies provide hotels with some incredible opportunities to be present everywhere a guest is during their trip, and provide service along the way.
Many mobile marketing conversations focus on tactics such as applications and mobile web development, but there are other equally important concepts to consider as you plan a strategy.
Last week I presented on the Tnooz-ITB Academy webinar on how mobile technologies can be valuable tools for hotels, applying the guest-focused philosophy we advocate here at ReviewPro.
Here are some ideas based on what we do and also following on from the webinar.