NB: This is a guest article by Wayne Morris, UK general manager at Maxymiser.
Travel is about choice. Where do you want to go today? What kind of experience do you want? Who do you want to take with you?
When you manifest this online, the result is endless permutations of customers each looking to get something different out of your travel site.
Read full story at: http://www.tnooz.com/2012/06/06/how-to/how-to-optimise-travel-websites-by-watching-how-customers-behave-online/
