How to optimise travel websites by watching how customers behave online
Travel websites should use A/B and multivariate testing to make objective decisions based on actual real-life data from customers.
NB: This is a guest article by Wayne Morris, UK general manager at Maxymiser.
Travel is about choice. Where do you want to go today? What kind of experience do you want? Who do you want to take with you?
When you manifest this online, the result is endless permutations of customers each looking to get something different out of your travel site.