The importance of branding in travel search
A brand or a search-biased company needs to focus on market research, community and visual appeal etc to build online presence.
NB: This is a guest article by Martin MacDonald, SEO director Expedia Affiliate Network, covering SEO and social media.
We are frequently told by leading industry thinkers that social convergence with search is the big thing to take care of in 2012, and to a certain extent that is true – but it is just part of a larger picture.
Social media presence is one of the many parts of online brand building or brand awareness. This is on the whole something which is overlooked by the affiliate industry, particularly those that focus on SEM.