Airlines and online retailers in and outside of travel – a golden opportunity?
If airlines and the wifi providers can leverage the larger opportunities outside the flight, then ultimately they can drive wifi conversion, revenue, and a positive consumer experience.
NB: This is a guest article by Jonathan Alford from Seattle-based consulting firm Lenati.
Last week I flew on Delta from New York’s JFK back to Seattle, and for the first time experienced the new deal between Delta, Amazon, and Gogo.
Tnooz reported it here, but the real significance, scope of impact on multiple industries, and how this has unfolded makes an interesting story not only in the travel industry, but by showing that airlines (and possibly hotels) are now recognized as a potentially large customer acquisition battleground in the cutthroat digital media and entertainment industry fight for “living room share” and in multi-channel retail.