Social and mobile impact on sales ‘overhyped’
The impact of social media and mobile on travel sales could be being overhyped. All operators need to improve the quality of their content on mobile devices.
The impact of social media and mobile on travel sales could be being overhyped, a forum run by Barclays heard this week.
A senior panel of industry bosses agreed that many firms were still trying to work out their strategies for what are widely seen as two important new channels.
But doubts remain about what impact they will have in actually driving bookings.