The Change In Hotel Search
The traveler isn’t going to search for a hotel using Google. They’re going to use meta search systems and in particular OTAs or TripAdvisor.
The last 5 years have seen a major shift in the way travelers search for hotels online.
Some years ago when the traveler emancipated from Travel Agents and started doing their own hotel search the typical search could would have started with a broad query such as “Hotel in New York” and then drill down from there, as the traveler created their shortlist of hotels.
Not so anymore.
Read full story at: http://www.wihphotel.com/mag/2012/the-change-in-hotel-search/