Social media listening in travel is not enough: So here are three ways to respond
The speed and quality of your response will determine the guest’s level of satisfaction with the service you provide. So hotels have to become more responsive.
Using social media to build customer satisfaction requires much more than just setting up a profile on the latest social network – it requires a high level of so-called social responsiveness.
If I tell you something, the only way I can be sure you heard it is if you respond. Whether we’re sharing information or making a request, we need some type of confirmation to know the communication has been received.
It’s no different for people interacting with hotels online.