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Mobile bookings are booming but are revenue managers keeping up?

05/23/2012| 10:18:06 AM| 中文

When it comes to bookings mobile holds great promise but there are challenges for revenue management professionals. Chinmai Sharma, Vice President, RM at Wyndham Hotel Group lets EyeforTravel’s Ritesh Gupta in on what to beware of.

Interview: When it comes to bookings mobile holds great promise but there are challenges for revenue management (RM) professionals. Chinmai Sharma, Vice President, RM at Wyndham Hotel Group lets EyeforTravel’s Ritesh Gupta in on what to beware of.

Sharma believes revenue management (RM) specialists have so far not observed material differences in booking patterns between the online channels - brand web, online travel agent and mobile. But since that mobile is still a nascent channel for booking rooms, differences could emerge over time and RM specialists should keep a close eye on trends. 

EFT: Some argue that new mobile platforms promise to safeguard brands and price integrity. What do you make of this?

Read full story at: http://www.eyefortravel.com/mobile-and-technology/mobile-bookings-are-booming-are-revenue-managers-keeping

TAGS: revenue management | mobile bookings | last-minute
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