Expedia revamps package holiday pages following global research
The 2012 Expedia Beach Report shows that price was weighted above destination for many when it comes to choosing a beach holiday.
Expedia is focusing its efforts on its beach holiday pages for websites across the EMEA region to help consumers narrow their decision making process.
The company carried out research across 21 countries and more than 8,500 consumers to find price was weighted above destination for many when it comes to choosing a beach holiday.
The 2012 Expedia Beach Report shows 75% of Brits and 71% of French rank estimated price of total vacation above other factors including weather, water and sand quality and suitability for families.