The best trip planning sites might be those that focus on motivation, not inspiration
The author thinks that the goal of trip planning websites should be motivation not inspiration. And this is going to require quite an amount of personalised content management.
For many people travel is all about realising dreams, a brief respite from the daily grind of life and the chance to get inspired by places that they visit.
At least that is what dozens of sites out there are trying to achieve – inspire people to travel, where are the cool places to go to make dreams a reality, etc, etc (to use some marketing-speak).