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Priceline finds hotel choices changing as mobile devices become mainstream

05/15/2012| 8:07:19 AM| 中文

Priceline's early mobile phone usage data suggests that mobile hotel booking preferences more closely parallel desktop-equipped hotel bookers.

Priceline's early mobile phone usage data suggests that the almost exclusive preference for 3- and 4-star hotels was being driven by more affluent early adopters of iPhones. Today, the company sees hotel booking preferences more closely parallel desktop-equipped hotel bookers.

Priceline.com (Nasdaq: PCLN) released today its second set of findings on Android, iPhone and iPad users who are booking rental cars and hotel rooms through priceline.com's Hotel Negotiator app for Android and Hotel & Rental Car Negotiator app for iPhone, iPad and iPod touch.

Here are the key findings from priceline.com's latest batch of mobile data:

Read full story at: http://hotelmarketing.com/index.php/content/article/priceline_finds_hotel_choices_changing_as_mobile_devices_become_mainstream

TAGS: Priceline | mobile app
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