Designing the perfect travel website [and avoiding AB Testing]
The only effective route to successful website design is pixel optimization via rigorous testing. In this article, the author introduces how websites can optimize the redesign process.
NB: This is a guest article by Wouter Blok, chief marketing officer for Easytobook.
To appeal to today’s traveler, aggressive search engine advertising and distracting display ads are not enough.
Search engine optimization will always be important, yet the customer is not looking for a dinosaur hotel directory to guide him to the hotel of his choice.