Google, ITA, and the Future of Travel: It’s All About Data, Not Search
The author has spoken in depth with Wertheimer and a number of other executives at Google, ITA, and outside companies to parse out what the future of travel tech really looks like to Google and others.
Sitting across the table from me, on the seventh floor of a brick building near Kendall Square, is the head of Google travel. He controls where the big, bad Internet giant (NASDAQ: GOOG) will go in the vast competitive landscape of flight and hotel search, airline reservation systems, relationships with online travel agencies, and so on. So what to ask him, and where to begin?