Airports and social media – channels, use and service [INFOGRAPHIC]
Simpliflying and Airports Council International did a small bit of analysis into how airports in Europe are using different forms of social media and the impact on customer service.
Airports – perhaps more than any other area in travel – are at the sharp end of social media, with passengers often using Twitter and Facebook to discover the latest information.
There are countless different tactics that airports around the world use to engage with and inform passengers about delays, services, changes to timetables, etc.
Twitter, for example, is arguably seen as the easiest and convenient social media channel available to airports on issues such as delays and other disruption due to its short-form messaging format.