Social concierges – a solution to the hotel marketing problem
If hoteliers want to infuse their social presence with an engagement shot, they need to turn their social presence into a social concierge.
NB: This is a guest article by Pedro Colaco, president and CEO of GuestCentric.
According to a number of studies, the number one choice for consumers contacting hotels via social networks is to find local information.
Users are looking for recommendations on things to do, restaurants and bars in the destination, and a concierge that is able to reply to requests on social networks is seen as a way to enhance the consumer’s experience. The survey points the direction of what hotel social marketing should be about.