Travora, formerly known as Travel Ad Network, acquired travel planning site NileGuide and its sister sites as part of a wider business-to-consumer and business-to-business travel-media strategy.
Terms of the acquisition of The Nile Project (Nile Media), including NileGuide, 10Best and Localyte, were not disclosed.
NileGuide, as the company is more commonly known, was founded in 2006 and had raised some $13 million in funding from investors Draper Richards, KPG Ventures, Austin Ventures and Tenaya Capital.
Read full story at: http://www.tnooz.com/2012/04/24/news/ad-network-acquires-nileguide-in-content-and-media-play/
