Do you know the conversion percentage of your hotel’s reservations department?
The hotel industry seems to put a lot of focus on its online conversions, but how many queries to call centers are we actually then converting into bookings.
Phone sales are a very important direct sales channel for hotels, with consumers making the effort to contact you directly, so should be easy to convert. Why is it though that many hotels have such a poor sales process?
Read full story at: http://www.tnooz.com/2012/01/16/how-to/reality-check-for-hotels-how-good-are-your-telephone-sales/
