Reality check for hotels – How good are your telephone sales?
Phone sales are a very important direct sales channel for hotels. In this article, the author introduces skills that hotels can use to increase the conversion of the reservations call center.
Do you know the conversion percentage of your hotel’s reservations department?
The hotel industry seems to put a lot of focus on its online conversions, but how many queries to call centers are we actually then converting into bookings.
Phone sales are a very important direct sales channel for hotels, with consumers making the effort to contact you directly, so should be easy to convert. Why is it though that many hotels have such a poor sales process?