REPORT FROM THE U.S.—Planning a strategy to better capitalize on business that comes through the mobile channel is imperative for maintaining a successful hotel, experts said Tuesday during an HSMAI digital marketing webinar.
The myriad questions hoteliers face when entering the mobile universe seem limitless, but by establishing best practices, hoteliers will see increases in traffic to their websites, said moderator Bill Carroll, senior lecturer at Cornell University’s School of Hotel Administration, during the webinar titled “The Mobile Marketing Action Plan for Hoteliers," the first in a five-part HSMAI University Digital Marketing series.
Carroll said mobile shoppers are expected to spend $119 billion globally on goods and services by 2015, up from $12 billion in 2009, he said. “It’s a pervasive device in the hands of consumers,” Carroll said, adding that of the number of mobile users will grow to 5 billion within the next three years.
Read full story at: http://www.hotelnewsnow.com/articles.aspx/7988/A-guide-to-going-mobile-for-hoteliers
