The future of search marketing for the travel industry
Personalised, social-inspired search is the future, and it all revolves around high content performance. It is for that reason that online travel businesses must focus on content development.
NB: This is a guest article by Matthew Barker, managing partner at HitRiddle.
Anyone who runs an online travel business will already be well aware of the frenetic pace of change in the world of search marketing.
Over the past couple of years we’ve been subjected to a relentless barrage of major algorithm updates and technological changes in the way that search engines organise and prioritise our websites in their results pages.