Semantic web: context for the rest of us
The impact of semantic web on travel is tremendous. What people relate to is that they can match certain elements in a generic query and then adjust the query to better match the possible right answers.
Semantic web and its impact on travel was the focus of the opening session of the OpenTravel Advisory Forum in sunny Miami.
This comes on the heels of an IBM report, released earlier this month, that looked at travel in 2020. One of the interesting conclusions focused on consumer dissatisfaction with how they are handled by online travel agencies.
Let’s face it, the consumer is tired. He (perhaps it’s more likely to be she) is tired of the lack of innovation and bored with the ways the consumer is gamed by the system to deliver less than valid responses.
Read full story at: http://www.tnooz.com/2012/04/12/news/semantic-web-context-for-the-rest-of-us/