Joobili – sad tale of a travel startup with lots of promise that ended up in the deadpool
The CEO of Joobili explains what happened to Joobili and what other startups can learn from its experience of building a B2C travel startup.
Remember Joobili, the travel inspiration startup from Europe which had a nifty user interface and the financial backing of high profile tech investor Esther Dyson?
Despite a strong official start in 2009 (it actually started operations during 2008), when the site ranked highly during a SeedCamp Week in London, was a finalist at the EyeforTravel Get Funded competition and generally managed to catch the eye of the mainstream and tech media, Joobili entered a marketplace brimming with other so-called travel inspiration startups.
The proposition was pretty simple: a different way of searching for destination attractions and events, based not on the location but on interests, using some – for the time – interesting web gizmos such as date sliders, etc.