Top three hotel marketing myths (and the truth behind them)
In this article, the author identifies and explores the myths of online hotel marketing and reveals the truths behind them.
NB: This is a guest article by John McAuliffe, chief marketing officer at VFM Leonardo.
Hoteliers have been marketing their properties on the web for years, but they need to constantly re-think their strategies in order to lead the pack.
The way consumers shop for and book hotel accommodations has evolved and disciplines such as social media and mobile have entered the picture, and likely won’t be leaving it any time soon.