Can a travel startup change the way hotels think about rates and distribution?
Room77 has added a new feature, showing retail rates, merchant rates, American Automobile Association and senior rates side-by-side in the primary search.
NB: This is a guest article by Tom Botts, managing partner at Hudson Crossing.
Room77, often miss-thought of as a content play for its cool room images, has added a new feature cementing its place as the most innovative hotel search player out there.
Make no mistake, Room77 is a meta but it also allows users to book rates directly at the site in an Amazon-style hybrid kind of way – buy direct or via the marketplace.