NB: This is a guest article by Tom Botts, managing partner at Hudson Crossing.
Room77, often miss-thought of as a content play for its cool room images, has added a new feature cementing its place as the most innovative hotel search player out there.
Make no mistake, Room77 is a meta but it also allows users to book rates directly at the site in an Amazon-style hybrid kind of way – buy direct or via the marketplace.
Read full story at: http://www.tnooz.com/2012/04/12/news/can-a-travel-startup-change-the-way-hotels-think-about-rates-and-distribution/