Home > Home > IBM research: OTAs, suppliers are misreading buyers' values

IBM research: OTAs, suppliers are misreading buyers' values

04/13/2012| 10:15:00 AM| 中文

Growing consumer dissatisfaction with OTAs and suppliers' websites offers traditional agents and agencies an opportunity to pick up market share, according to a recent IBM report.

Growing consumer dissatisfaction with online travel agencies (OTAs) and suppliers' websites offers traditional agents and agencies an opportunity to pick up market share, according to a recent IBM report.

In an executive report titled "Travel 2020: The Distribution Dilemma," IBM researchers said that fewer than half of leisure and business travelers believe they're getting a fair value for their travel dollar when they book online.

The reason for this, the report's authors determined, is that most online travel intermediaries misread their customers by focusing primarily on price instead of value.

Read full story at: http://www.travelweekly.com/Travel-News/Online-Travel/IBM-research-OTAs-suppliers-are-misreading-buyers-values/

TAGS: OTA | online bookings | travel agents
©2016 广州力矩资讯科技有限公司 粤ICP备06070077号-2
Tell us more about yourself!