One of the wonders of Facebook is the ability to tap into the sheer quantity – and quality – of data that people are happy to share, meaning it’s a gold mine of information for marketers.
US firm Millenial Branding took a look at four million Facebook profiles belonging to Gen-Ys (18 to 29) and found that they use their presence on the network as an “extension of their professional personality”, despite the platform being used for socialising with friends and family.
Whilst two-thirds do not list their employer on their profiles, on average there are 16 co-workers included as so-called “friends”.
Read full story at: http://www.tnooz.com/2012/04/06/news/gen-y-on-facebook-travel-and-hospitality-a-big-employer-infographic/