Home > Home > Gen-Y on Facebook, travel and hospitality a big employer [INFOGRAPHIC]

Gen-Y on Facebook, travel and hospitality a big employer [INFOGRAPHIC]

04/12/2012| 11:15:24 AM| 中文

US firm Millenial Branding took a look at four million Facebook profiles belonging to Gen-Ys (18 to 29) and found that they use their presence on the network as an “extension of their professional personality”.

One of the wonders of Facebook is the ability to tap into the sheer quantity – and quality – of data that people are happy to share, meaning it’s a gold mine of information for marketers.

US firm Millenial Branding took a look at four million Facebook profiles belonging to Gen-Ys (18 to 29) and found that they use their presence on the network as an “extension of their professional personality”, despite the platform being used for socialising with friends and family.

Whilst two-thirds do not list their employer on their profiles, on average there are 16 co-workers included as so-called “friends”.

Read full story at: http://www.tnooz.com/2012/04/06/news/gen-y-on-facebook-travel-and-hospitality-a-big-employer-infographic/

TAGS: Facebook | social network
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