The Big Flaws in Hotel Rankings
User reviews have become increasingly important to push lookers into bookers. Thus the temptation for hotels to submit fake reviews to pump up their scores.
A Candlewood Suites hotel near Dallas Love Field airport is ranked No. 11 among Dallas hotels on TripAdvisor, a popular travel website of customer reviews. On Expedia, however, reviewers rank that Candlewood at No. 368.
In Los Angeles, TripAdvisor reviewers rank a Rodeway Inn on the Pacific Coast Highway at No. 10 in that city. Yet Orbitz customers put the same motel at a dismal No. 325.
Which reviews should you trust?
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