Is TripAdvisor site Tingo a wake-up call for bad revenue management in hotels?
Sites like Tingo offer prepaid guests refunds when room rates fall before their arrival dates. But the author points out that hotels are the ones “virtually refunding” any downward pricing.
NB: This is a guest article by Loren Gray, chairperson of the Hospitality Sales and Marketing Association International’s (HSMAI) digital marketing committee.
We see it all the time: Travelers are planning trips months in advance thinking they will be rewarded with low rates for a hotel stay only to see standard rack rates.
And, their experience confirms once again online travel agencies’ brilliant marketing message — the last-minute booking will bring the best price.