More consolidation in the rental sector with short-term site and US-based Roomorama merging with Europe specialist Lofty and attracting a seed funding round of $2.1 million.
Billed as a merger, but essentially a transfer of Lofty’s assets, customers and portfolio into Roomorama, the new company will run under the latter’s brand and use its technology for listings, marketing and customer service.
The $2.1 million seed round comes courtesy of Jose Marin (investor in Inbed.me, and GuestMob), PROfounders Capital, Lerer Media Ventures and Thrive Capital Partners.
Read full story at: http://www.tnooz.com/2012/04/05/news/rental-sites-roomorama-and-lofty-come-together-secure-2-1-million-funding/